What are Amazon Posts?

Amazon Posts is a free program that allows brands to engage with brand followers and brand store shoppers.  A unique visual shopping feed is created with Amazon posts, which allows users to browse your products utilizing custom images, custom text, curated products, and an automated list of tags.  Amazon has also previously engaged with displaying posts in search results, and has recently rolled out Video content in posts.

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What’s new with posts?

Amazon has started to roll out a new feature, called ‘Boost Posts’.  This feature enables easy creation of Sponsored Brands Campaigns utilizing existing post assets where eligible.

This will create a Sponsored Brand Campaign with the products and images from your post.  You’ll still need to add a headline, targets, and adjust the landing page.

Why Boost Posts?

Boosting Posts is an easy way to get started with Sponsored Brands Campaigns, or launch campaigns behind your most engaging and popular creatives.   Amazon may also do more in the future with this program.

If you’d like to learn more about Amazon Posts, Sponsored Brands campaigns, or how to accelerate your business on Amazon, reach out to us for a free consultation.

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Ready to get started?

Head to https://posts.amazon.com/

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