The marketplace ecosystems changes and evolves all the time. Keep up to date with our latest insights and best practices for all things marketplace.

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What are Amazon Merchant Tokens?

December 2022

Keep track of your PPC and DSP advertising by correctly configuring Amazon Merchant Tokens.

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Use Amazon Brand Stores To Increase Shopper Engagement

November 2021

Drive brand awareness, incremental sales and create a strong branded experience by leveraging Amazon's Brand Store capabilities.

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Amazon Holiday 2021 Preparation Tips & Deadlines

September 2021

Strong holiday performance is driven on smart preparation and thorough execution of strategy - including inventory planning, advertising, and promotions. The earlier you start, the more effective you can be.

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What is a Good ACoS / TACoS?

August 2021

We are breaking down the difference and importance of both the Amazon ACoS and TACoS metrics. What do these acronyms stand for? How do they work? Is one better than the other?

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Amazon Brand Referral Bonus Program

July 2021

Learn more about Amazon’s new program and how it helps brands drive traffic while offsetting the costs of referral fees.

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Prime Day 2021: Important Dates

April 2021

Are you ready for this year’s Prime Day? Here are some important dates you should know to make Prime Day a success.

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