Amazon Prime Day originally started in July of 2015 as a way to celebrate Amazon’s 20th anniversary. For 24 hours, Amazon slashed the price of hundreds of items on its site. The sales were exclusively for Prime members only. The event was a hit and since 2015 Amazon Prime Day has grown into a massive retail holiday generating traffic and sales similar to Black Friday/Cyber Monday.
Although Prime Day 2020 launched in October due to the pandemic, typically, Prime Day kicks off on the second Tuesday of July. According to a report from tech blog Recode, Amazon Prime Day might happen in June this year, but this hasn’t been confirmed. Prime Day will will likely span several days. As 2020 showed us, anything can happen. The date isn’t set until Amazon makes it official.