By strategically setting discounts, offering enticing promotions, and integrating Amazon Ads & AMC, they maximized subscriber acquisition, boosting sales and fostering loyalty
SNS Increase From Initial Discount (30 Days)
Subscription Increase w/ SNS Coupon (60 Days)
AMS Conversion Increase
Subscription Driven by DSP
Love Wellness saw a drastic decline during the Summer 2023 and they sought to enhance repeat sales and customer loyalty on Amazon by leveraging Subscribe & Save.
By strategically adjusting the initial discounts and leveraging Amazon Ads & AMC, they optimized Subscribe & Save enrollment. Furthermore, we looked to explore notable promotional opportunities like Subscribe & Save couponing. Strategic Discounting: We strategically adjusted initial discounts to entice customers to enroll in the Subscribe & Save program. These adjustments were tailored to maximize subscriber acquisition (generating repeat purchases rather than one-time purchases) while ensuring profitability for Love Wellness. Amazon Ads & AMC Integration: Leveraging Amazon Ads & Amazon Marketing Cloud (AMC), we crafted targeted advertising campaigns to drive awareness and conversions for Love Wellness products, further enhancing Subscribe & Save enrollment.
While working alongside Love Wellness, DLVRD was able to provide:
Through strategic promotion planning and integrating Amazon advertising solutions, Love Wellness experienced considerable growth and customer retention within a challenging market landscape. DLVRD's tailored approach enabled Love Wellness to thrive on Amazon's Subscribe & Save program, paving the way for sustained success and brand loyalty in the highly competitive supplement market.
SNS Increase From Initial Discount (30 Days)
Subscription Increase w/ SNS Coupon (60 Days)
AMS Conversion Increase
Subscription Driven by DSP
One of the first things we approached DLVRD about was how to recover and build our SnS business. They created a well-thought-out strategy to take advantage of a high-traffic event in our category and drive loyalty and retention during this timeframe. Their team kept us at ease with reporting the main KPIs during the initial test and keeping a keen eye on not only the initial results but the lasting effects. With the combination of increasing the baseline discount and pulsing SnS coupons during strategic times, we saw amazing lasting results.
Kate Kump
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