Increase Conversion & Non-Branded Ad Sales on Amazon with Campaign Restructure & Creative.
Non-Branded Ad Sales
Lume Cube believes light shapes the way we see the world. But too often, heavy gear, fragile bulbs, and limited power options keep creatives tied to their studios. We believe in light without limits – portable, powerful illumination that can easily go as high, as far, or as deep as your imagination.
Lume Cube struggled to find the time to dedicate resources to ensuring their Amazon customer experience was consistent with the site - leading to sub par conversion rates.
They also weren't sure how to scale non-branded spend due to most of their budget being dedicated to brand protection. They needed help developing a scalable media plan built to drive scalability without losing efficiency.
We tackled product titles and bullet points first, A+ content second, and then did a complete rebuild of the brand store from the ground up. Within 60 days we had the entire catalog (25 listings) with brand new content with a fresh new look, SEO headlines, backend keywords, and a shiny new brand store.
On the marketing side, we did a complete rebuild of campaign structure. We secured new benchmarks to solidify KPIs for non-brand efficiency, and total efficiency on the account. The campaign structure was implemented quickly, and saw success within the first 10 days.
While working alongside their content team, DLVRD was able to provide:
With Amazon’s fees being as high as they are, we needed our non-brand ad spend to be sub 30% ACoS. Knowing this, DLVRD was able to provide:
Through the power of collaboration & teamwork Lume Cube & DLVRD executed a flawless launch plan that instantly saw success. Within 60 days all 25 product pages were updated with new creative, and new copy and we had a new media plan approved and a ground up campaign reconstruction.
This led the company to having record months, and set them up for long term success in Q3 of 2020. The following data points convey trends when comparing Q3 2020 to Q2 2020.
Non-Branded Ad Sales
Working with DLVRD Media has been a very pleasant experience. Matthew and his team are incredibly knowledgeable in the space and act more like an extension of our internal team vs. an external agency. They have taken the initiaitve to understand our products, our users, and it shows i the success they've had scaling our Amazon ad budgets over 300%.
Riley Stricklin, Co-Founder & President of Lume Cube