Mens Health & Wellness Brand
Harness the targeting power of Amazon DSP to drive incremental sales & reinforce brand loyalty.
THE CHALLENGE
Build brand loyalty and capitalize on existing market recognition while profitably driving top-funnel growth and supporting lesser-known products.
OUR SOLUTION
Targets include utilizing the following audiences to profitably and consistently drive sales to the entire product catalog:
- A blend of product view retargeting
- Similar product view targeting
- Brand purchase cross-pollination
- Contextual targeting
OUR EXPERTISE
We provide a full service team to this brand including: sponsored product ads (Amazon Ads - AMS), inventory forecasting, and product page optimization all driving for a healthy pool of customers to target from a DSP standpoint:
- Amazon DSP
- Targeting & Audiences
RESULTS DELIVERED
By partnering with DLVRD, we were able to improve Amazon DSP ROAS from $2.30 to $8.40 while steadily increasing spend by less than $3,000 at a time for high funnel targeting initiatives converting over 2,700 new to brand customers - all while improve ATC by 400%.
From a brand loyalty perspective, our built out strategy drove over 6-figures in sales with a ROAS of $15.00 over the course of the first 30 days.
2,700
new to brand customer purchasers
+365%
increase in ROAS
95%
increase in DPV
400%
increase in ATC
TESTIMONIAL
We are thrilled with the performance that DLVRD has been driving via our DSP campaigns! The team has managed to double ROAS for our campaigns in a short time and performance is now better than when we were working with Amazon directly. This completely speaks to their expertise, detail oriented work and focus on efficiency.