Increase Organic & Ad Sales by Efficiently Reaching New Customers on Amazon
New to Brand Cutsomers
Spider Tool Holsters produces perfect craftsman accessories for any trades people and the DIY’er that needs their gear quickly and efficiently. These holsters allows you to keep your tools and accessories secure, within reach and hands-free, allowing you to focus on your task, and not the tool. Best of all- no big bulky pouch belt needed.
Is there such a thing as being “too efficient” on Amazon? In short, absolutely. For e-commerce brands, margin is typically their biggest fear about Amazon and scaling on this platform. It’s something DLVRD works with each client to find the right margin to target for not only the brand, but per product. In this case, Spider Tool Holster, was in fact too efficient with their TACoS target.
The Spider Tool Holster team wanted to scale at an efficient rate, which made for our biggest challenge. After all, the most important number is profit.
Campaign structure is the foundation to success on Amazon.
Separating branded vs non-branded keywords was imperative to the success of this account to give us more control of in-depth bidding strategy by keyword and ASIN. The use of auto campaigns to harvest winning keywords and ASINs allowed us to continuously find new avenues to grow the brand.
In order to sustain growth on Amazon you must be willing to invest in keyword research and non-brand spend to acquire New to Brand customers. The account had previously relied on branded terms to maintain efficiency, but with our in-depth keyword research and harvesting, we were able to grow the advertising channel extremely efficiently.
DLVRD implemented strategic marketing campaigns around non-branded keywords to introduce the Spider Tool Holster brand to more New to Brand customers.
Building the AMS account from the ground up utilizing the ASIN and keyword isolation method, we saw incredible results within the first 90 days at an extremely efficient rate.
New to Brand Cutsomers
The DLVRD Media team has been fantastic, upbeat, personal, and effective - giving us results we wanted well within our budget guidelines. Looking forward to strengthening our brand and growing significantly together.
Shai Eynav, Founder of Spider Holsters